Several years ago I consulted with a small health and wellness studio that was just beginning to expand its offerings. The owner decided to hire one of the front-desk staff to be her dedicated salesperson and customer care specialist. The newly-defined role would be to meet with new clients, go over their health goals, follow…
Category Archives: Market your business
Dino Perris must have failed Marketing 101
I was catching up on my Hulu queue and saw the latest episode of Jamie Oliver’s Food Revolution. Beside the disturbing revelation that many students thought butter comes from corn, and cheese comes from macaroni, was the fact that Dino Perris, Jamie’s protégé for this season, completely lacks basic business sense. If you’re not familiar…
The Necessity of Follow-up
Repeat after me: The sale is in the follow up. The sale is in the follow-up. The sale is in the follow up. Almost soothing isn’t it? People who have done research and know much more than I, have said that most sales occur after the 7th contact. The 7th contact, people…are you hearing me?…
The Great Adsense Debate
I’ve been debating about Google’s Adsense. If you’re not familiar, it’s where Google posts ads on your website. The ads fluctuate depending on the content of your site, and when someone clicks on the ad, you get paid. Not much, just a few cents per click, but they add up and then Google sends you a…
Creating a Mailing List of Gold
Any marketer will tell you that their list is golden to them. You need to have a thick, targeted mailing list to use in your marketing campaigns. If you’re just starting out, this process can seem quite unfamiliar and almost daunting to you. Where do we find the people who are hungry for our products…
Who are the People in your Neighbourhood?
Let’s face it, marketing can be hard, expensive, and ineffective. Trying to figure out what your customers want, and then being able to provide it to them in a cost-effective manner can be quite overwhelming. This is why you need to connect with as many people as possible that are in your same situation. Business…
Forums and Signature Links
I’ve been diving deep into the depths of the internet trying to find good forums to get and share information about the work at home life… I’ve come across a few that don’t allow signature postings…(the little links at the bottom of your posts that state who you are) this intrigues me. Here we are…all in…
Computers Vs. Cars
I have no idea where this came from, but I found it in my archives and felt like sharing. It just goes to show you how important creating a quality product is, and how a brand really sticks with a consumer throughout it’s life. If anyone knows the author, let me know so I can…
What Every Business Card Needs
I used to have about 8 different business cards. I thought I had to, after all, each one of my business is just too diverse from the others. First, there’s one for Queen of the Random Job, one for Mystery Shopping card, then the Artist/Puppeteer card…it can get quite expensive. Actually, it wasn’t until I…
My Hairdresser Hates Me
Seriously. My hairdresser hates me. Ok, she says she doesn’t, but I know better. I only see her twice a year, and every time I see her, I want something different. Not like, “A little more off the top” different, more like, “let’s go with blue streaks this time” different. And it drives her crazy…
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