Category Archives: Passive Income Guide

You do not belong in your sales presentation

Several years ago I consulted with a small health and wellness studio that was just beginning to expand its offerings.  The owner decided to hire one of the front-desk staff to be her dedicated salesperson and customer care specialist. The newly-defined role would be to meet with new clients, go over their health goals, follow…

Destination based sales tax

I sell my books online, through vendors, and in-person.  Frankly, sales tax confused the heck out of me so I attended a tax seminar held by a local government small business association to get some guidance. Have to say, they weren’t much help in my particular situation: I deal with a lot of internet products,…

Opening of Internet Domain Names

Remember in the good old days of the Internet when it was just .com, .org, and .net?  Well, we ran out of those domains, so even more popped up: .us, .can, .fr, .de, .au, .tv, .ws (which is actually the domain extension for Western Samoa, not WebSite) Well, it seems as though even those are…

Dino Perris must have failed Marketing 101

I was catching up on my Hulu queue and saw the latest episode of Jamie Oliver’s Food Revolution.  Beside the disturbing revelation that many students thought butter comes from corn, and cheese comes from macaroni, was the fact that Dino Perris, Jamie’s protégé for this season, completely lacks basic business sense. If you’re not familiar…

The Necessity of Follow-up

Repeat after me: The sale is in the follow up. The sale is in the follow-up. The sale is in the follow up. Almost soothing isn’t it? People who have done research and know much more than I, have said that most sales occur after the 7th contact. The 7th contact, people…are you hearing me?…

The Great Adsense Debate

I’ve been debating about Google’s Adsense. If you’re not familiar, it’s where Google posts ads on your website.  The ads fluctuate depending on the content of your site, and when someone clicks on the ad, you get paid.  Not much, just a few cents per click, but they add up and then Google sends you a…

Creating a Mailing List of Gold

Any marketer will tell you that their list is golden to them. You need to have a thick, targeted mailing list to use in your marketing campaigns. If you’re just starting out, this process can seem quite unfamiliar and almost daunting to you. Where do we find the people who are hungry for our products…

Seven Reasons Why Businesses Fail

Time and time again, people with good intentions and great ideas fail at creating their own business. How many step back to analyze their failures, re-group and try again?  Success comes to those who are able to push through set-backs and learn from their mistakes. Before you start on your next business, take the time…

Who are the People in your Neighbourhood?

Let’s face it, marketing can be hard, expensive, and ineffective. Trying to figure out what your customers want, and then being able to provide it to them in a cost-effective manner can be quite overwhelming. This is why you need to connect with as many people as possible that are in your same situation. Business…

The 3 Most Lucrative Genres

People will spend money on 3 things, guaranteed: Love and Relationships Money and Self Employment Health and Fitness (A distant fourth is hobbies, where you can pick a micro-niche.) It’s a proven fact. People will spend money on how to get a man, how to leave a man, how to mend from a broken heart,…