Several years ago I consulted with a small health and wellness studio that was just beginning to expand its offerings. The owner decided to hire one of the front-desk staff to be her dedicated salesperson and customer care specialist. The newly-defined role would be to meet with new clients, go over their health goals, follow…
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I sell my books online, through vendors, and in-person. Frankly, sales tax confused the heck out of me so I attended a tax seminar held by a local government small business association to get some guidance. Have to say, they weren’t much help in my particular situation: I deal with a lot of internet products,…
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Remember in the good old days of the Internet when it was just .com, .org, and .net? Well, we ran out of those domains, so even more popped up: .us, .can, .fr, .de, .au, .tv, .ws (which is actually the domain extension for Western Samoa, not WebSite) Well, it seems as though even those are…
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I was catching up on my Hulu queue and saw the latest episode of Jamie Oliver’s Food Revolution. Beside the disturbing revelation that many students thought butter comes from corn, and cheese comes from macaroni, was the fact that Dino Perris, Jamie’s protégé for this season, completely lacks basic business sense. If you’re not familiar…
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Repeat after me: The sale is in the follow up. The sale is in the follow-up. The sale is in the follow up. Almost soothing isn’t it? People who have done research and know much more than I, have said that most sales occur after the 7th contact. The 7th contact, people…are you hearing me?…
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I’ve been debating about Google’s Adsense. If you’re not familiar, it’s where Google posts ads on your website. The ads fluctuate depending on the content of your site, and when someone clicks on the ad, you get paid. Not much, just a few cents per click, but they add up and then Google sends you a…
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Entrepreneurs are “idea fountains”, never at a lack of starting a brilliant new venture. But how many times have you sat down with ONE brilliant idea and found many ways of earning income from it? The point of this exercise is to take your passion and look at it from every aspect to create as…
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Any marketer will tell you that their list is golden to them. You need to have a thick, targeted mailing list to use in your marketing campaigns. If you’re just starting out, this process can seem quite unfamiliar and almost daunting to you. Where do we find the people who are hungry for our products…
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Time and time again, people with good intentions and great ideas fail at creating their own business. How many step back to analyze their failures, re-group and try again? Success comes to those who are able to push through set-backs and learn from their mistakes. Before you start on your next business, take the time…
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Let’s face it, marketing can be hard, expensive, and ineffective. Trying to figure out what your customers want, and then being able to provide it to them in a cost-effective manner can be quite overwhelming. This is why you need to connect with as many people as possible that are in your same situation. Business…
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